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In Session

The NEXT Forecast pinpoints top product trends of progressive consumers

Thinkstock - Wavebreakmedia Ltd Woman making smoothie.
Cape Town, South Africa
New Hope Network's Data and Insights team provides an in-depth analysis into what trends are driving innovation in the industry during this session at Natural Products Expo West 2017.

"After decades on the fringes of both culture and commerce, natural products have arrived as a clear pivot point in the drive for a purpose-built industry." 

—Eric Pierce, New Hope Network

Part 1: Methodology 


  • The presenters identify three cultural forces and 13 macro forces driving current natural products trends. 
  • Using market prediction scores and purchase intent to assess concepts and new product ideas.


Part 2: Cultural awakening 


  • Top 12 trends of greatest relevance among progressive shoppers. 
  • The cultural force: "cultural awakening" and the connecting trends. 


Part 3: Modern life and technology 


  • The cultural forces: "modern life" and "technology."
  • How can your business incorporate or embody some of these trends? 


This session—What's NEXT, The Trends, Products, and Early Adopters Driving Industry Innovation—was recorded at Natural Products Expo West 2017. Click "download" below to access the presentation slides.

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