Supplement and natural products brands are always looking for the next big trend that will fuel responsible growth. But identifying and getting ahead of those changes in the market is often one of the biggest challenges for these brands. Looking at certain data points, especially in e-commerce channels such as Amazon, oftentimes predicts trends well before they hit brick-and-mortar shelves. This is why, in today’s competitive marketplace, it’s imperative to consider analytics in order to drive innovation that will establish a successful growth channel.
In this episode of Inside the Bottle's video series, One Big Question, New Hope Network's Nancy Coulter-Parker talks with ClearCut Analytics' Dan Harari about how to utilize data to identify trends that can help supplement and natural products brands stay ahead of the market and drive responsible and profitable growth.