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Inside the Bottle

One Big Question: Why are partner agreements critical to industry success? – video


Partner agreements in the supplement industry are key to ensuring quality, transparency and trust in the supply chain. Without an agreement founded on trust and concern for the consumer, the entire industry suffers.

Taking the time to thoroughly audit partners and understand exactly how they are contributing towards your quality goals is one of the most important aspects of delivering a great product. Don't just act better; be better by backing up your quality claims with a quality partner agreement.

In this episode of Inside the Bottle's video series, One Big Question, Alkemist Labs CEO Elan Sudberg talks with Soft Gel Technologies President and CEO Steve Holtby about the importance of partner agreements in the supplement and natural products industry--and why investing the time and resources in them now will save brands a mountain of trouble later.

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