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Social responsibility and democratizing access to wellness – webinar
A look at how brands can better understand multicultural and low-income consumers in an effort to make wellness more accessible.
April 27, 2022
Date: Apr 1, 2022
Sponsored by NielsenIQ
Who is the wellness consumer? Understanding this buyer demographic and how they are evolving, especially as wellness begins to better serve multicultural and low-income consumers, is critical for brands to connect with their customers in this market.
Register for this webinar to learn how to leverage NielsenIQ's new multicultural segments that look at consumer behavior across women-owned and BIPOC-owned brands and understand how brands and the industry can fill in the gaps to make wellness more accessible.
Moderator:
Nancy Coulter-Parker
Content Marketing Specialist, Informa Markets
Speakers:
Sherry Frey
VP Total Wellness, NielsenIQ
Harsh Patel
Thought Leadership Analyst of Total Wellness, NielsenIQ
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