New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

How much do early-stage brands really need to know about their financials?

And how does mission and charitable giving fit in? A longtime CFO/CEO shares his wisdom.

There are lots of things entrepreneurs will stress about when starting a business, but having perfect accounting shouldn't be one of them.

"The reality is, it's really hard to know what you need until you actually get out there and put your product in market and get customers," says Chris Fenster, who's been a consulting CFO to many early-stage businesses and is founding partner of Propeller Industries, a financing and accounting services firm.

Here, he shares more on startup financing myths and whether making a strategic investment in social good is a smart move.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.