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In Session

Impact investing: Disrupt the financial system to drive the clean economy

Donna Morton speaks at Natural Products Expo about impact investing
Longtime activist and Change Finance CEO Donna Morton explains how small investors can take over Wall Street and clean up the economy.

 “I want to love the House of Money back into some kind of sanity.”

—Donna Morton, CEO, Change Finance

Part 1: An activist works to build a life-sustaining economy


  • Our ancestors accepted gifts from nature and made their lives better without stealing from the future.
  • Wall Street’s financial products can be expressions of love, decency and concern for the future.


Part 2: We live in a ‘Zombie Economy’ 


  • “The financial system is the mother of all human systems.”
  • Being invested in dirty energy will be very risky in the 21st century.


Part 3: The natural foods and products industry has a strong role in bringing in the clean economy


  • The economy can change without a catastrophic disruption.
  • Small investors must move their money quickly to affect share prices and effect change.


Part 4: How to democratize investments


  • The natural products industry can make over Wall Street and create its own system.
  • Bringing women and people of color to the financial system will change the game.


Part 5: Audience members ask for details on ESG criteria


  • Socially responsible governance includes proactive policies.
  • The U.S. does impact investing well, but diversity will help it improve.


Part 6: How financial vehicles can inspire change in businesses


  • Divest from companies that do harm and invest in those trying to improve.
  • Methods exist to ensure that stakeholders, as well as investors, get their share.


This session—Impact Investing for the Natural Products Industry—was recorded at Natural Products Expo West 2018. Click "download" below to access the presentation slides.

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