New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Natural Foods Merchandiser

Is matcha the next beverage trend?

Made from a finely ground Japanese tea, matcha has been used in elaborate Buddhist ceremonies for more than 800 years. Since then, it has made appearances in everything from matcha green tea lattes to candy and ice cream. But recently, enterprising brands are selling this prized ingredient in approachable beverage formulations (adding sugar and chai spices, for example), and sophisticated packages.

Register to view the full article

Register for and gain access to premium content including the Natural Products Industry Market Overview, webinars, and white papers.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.