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Natural Products Expo

EXPO VIDEO: How did a young sparkling water brand get licensing deals with Marvel and Disney?

Sandro Roco, the founder of Sanzo, a young sparkling water brand featuring unique Asian flavors, explains why he started his company.

Sandro Roco, the founder of Sanzo, a young sparkling water brand featuring unique Asian flavors, explains why he started his company and how he got licensing deals to feature characters from Marvel's "Shang Chi and the Legend of the Ten Rings," last fall's biggest movie hit, and Disney's animated "Turning Red," which opened in February. Roco, who is Filipino American, saw an opportunity to enhance spakrling water, which he loves, with the flavors of Asian fruits that he loves, including mango, yuzu, lychee and calamansi.   

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