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Deep Dive Days are packed with discussions and interactive sessions on protein, dairy and dairy alternatives, snacks and bakery, plant-based, and beverages.
February 24, 2022
3 Min Read
The Food Ingredients Webinar Series is a free virtual series spread out across five days in 2022 with webinars that help brands understand the latest consumer trends in five booming food and drink categories and how to translate them into category-winning products.
The free Fi Webinar Series consists of no less than five Deep Dive Days that will take place throughout 2022 with insights in five food and drink categories:
Protein (March 8)—The agenda includes consumer and product insights, organic oat proteins and the nutritional impact of protein.
Dairy and dairy alternatives (April 5)—Experts will provide consumer insights, product updates and innovation news.
Snacks and bakery (May 4)—Major trends in this category include plant-based ingredients, healthier fats and oils, and smaller portion sizes.
Plant-based (June 14)—Experts will discuss what claims resonate with consumers, how to grab repeat purchases and why consumer interest is growing.
Beverages (Sept. 20)—Innovative formats, low-sugar formulations and functional beverages are grabbing consumers' attention and wallets.
Each Deep Dive Day is free to attend and packed full of webinars, live panel discussions and interactive sessions. A stellar speaker line-up brings together market analysts, food scientists, trend-spotters and industry experts in each field.
The webinars will help brands identify key global market drivers; explore which trends matter to their business; understand the latest ingredient innovations, regulatory changes, and supply chain issues; and hone their product development process.
What’s more, all attendees receive a free category-specific report with unique market insights and examples of innovative recent product launches to help them navigate these evolving categories and keep abreast of the latest trends.
Attendees can expect sessions such as these:
Protein Deep Dive Day live panel discussion: How to make successful, category-winning protein products
Successful product innovation in any food and drink category must begin with a deep understanding of many different parameters, and protein innovation is no different. Who are the target consumers and what are their protein needs? Which protein ingredients resonate most with consumers across product categories? What are consumers’ expectations and perceptions?
In this live session, Roseanna Evans, head of client operations at HRA Global and Mike Hughes, head of research and insight at FMCG Gurus look at how brands can ensure a successful product launch by answering these questions.
Dairy and Dairy Alternatives Deep Dive Day: How can we close the gap in consumer perception between dairy and dairy alternatives?
Dairy alternatives, although still small compared to the dairy category, are growing rapidly. However, at the same time consumer demands and expectations on the quality of these products is also rising. The challenge therefore is how manufacturers can deliver the right sensory experience when reformulating or developing dairy alternative products.
In this expert session, Els de Hoog, Ph.D., senior project manager, food texture, at NIZO will address this complex issue based on the vast dairy knowledge that is available.
Sign up today for the free-to-attend Fi Webinar Series.
Source: Food Ingredients Global, an Informa Markets company
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