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How one native berry revitalized an entire rural community

This Iowa farm reintroduced aronia berries a superfruit higher ORAC than acai back to its native North America Along with other local superfruits like blueberries and tart cherries expect to see aronia popping up in health foods overtaking acai and other exotics
In this session, Sawmill Hollow Farm's Andrew Pittz discusses the future of food, engaging rural American farmers and his inspiring story of bringing the Aronia Berry back from near extinction.

"If we can bring back a fruit with a little farm and three people... I think we can really bring back the food system and we can do it together." 

—Andrew Pittz, Sawmill Hollow Farm

Part 1: "The next big berry" 


  • The amazing story of how Pittz brought back the native aronia berry and revolutionized his farm and his community. 
  • How thinking disruptively and taking risks can grow an industry from the ground up. 


Part 2: Putting the culture back into agriculture


  • The idea that food and farming can connect an entire populous. 
  • How Pittz turned heroes into friends and friends into mentors.


Part 3: Musical guest, Finian Makepeace


  • Finian Makepeace shares his vision of a better food future through his original music.

This session—Closing Keynote—was recorded at Esca Bona 2016. Click "download" to access the presentation slides. 


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