Purple tea offers opportunity for Kenyan farmers

How purple can improve the healthfulness of tea and the success of Kenyan farmers.

Kenya is highly regarded for its coffee. When it comes to tea, however, Kenya—though a quality producer and the fourth largest in the global market—finds itself in the commodities market, still low in its ability to captivate the imagination of the pinkies-out sippers. So when commodity tea prices fall, Kenyan farmers suffer. Martin Kabaki sought to change this. He teamed up with regional farmers to raise Kenyan tea to something special: a standout purple version of the stuff, high in antioxidants, polyphenols and the anthocyanin that lends the unique color. Click above to hear the hows and whys of Kabaki's company, Kenyan Purple Tea, and its efforts to create a market for this tea and elevate the standing of both beverage and farmer. Cheers!

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