UNFI helps retailers get jump on holiday, spring selling seasons

It was Christmas in July for United Natural Foods Inc. (UNFI) and its customers.

The grocery distributor recently hosted nearly 2,700 retail customers—both domestic and international—at its annual UNFI Conventional Expo in Minneapolis, Minnesota. The show, which connects independent grocers with UNFI’s large network of suppliers, helps independents prepare and buy for the upcoming holiday and spring selling seasons.

“Consistent with our objective to help our customers drive profitable and sustainable growth, our in-person shows demonstrate the unique ability we have through our scale, insights and innovative offerings to help retailers of all sizes and formats compete effectively in their marketplace,” UNFI CEO Sandy Douglas said in a statement. “Working alongside our suppliers, we help customers plan their store offerings, learn about new and exclusive products, manage supply challenges, and secure deals and promotions that drive sales and, ultimately, consumer loyalty.”

The Conventional Expo, one of five trade shows hosted annually by UNFI, ran July 19-21. It drew nearly 2,700 customers and about 700 suppliers, and it covered more than 200,000 square feet of exhibit space. According to the distributor, the highlights included 270 new products and 250 sustainable/healthy planet items introduced in UNFI’s New Product Showcase; 300-plus “monster buys” (exclusive UNFI deals on popular consumer products) covering nearly every store category; the introduction of UNFI’s Independent Grocer’s Guidebook, featuring best-in-class strategy and case studies from selected UNFI customers. The guidebook was created in partnership with AlixPartners, a global business consultant with expertise in grocery growth and operational excellence; and a virtual show alternative attended by hundreds of customers.

“In-person shows provide us a great ability to connect with suppliers, to see new products, develop merchandising strategies, and make plans for our retail stores,” commented Matt Leiseth, president of Hornbacher’s Foods, based in Moorhead, Minnesota, and part of Coborn’s Inc. “The UNFI Expo is one of the most important events we participate in annually and this year’s show, from new [UNFI] Brands+ products to seasonal buys, will help us prepare our stores for what we expect to be a busy holiday season.”

“UNFI is an incredible partner and the customer turnout for this show has been fantastic,” stated Torrance Beard, senior director of sales at Battle Creek, Mich.-based Kellogg Co. “What makes this expo even more impactful is the return of face-to-face engagement with thousands of customers.”

UNFI also named Boyers Food Markets as the recipient of its 2022 Grand Master Marketer Award, the highest recognition given annually to a retailer who has demonstrated consistent performance and marketing excellence. Founded in 1949 and based in Orwigsburg, Pa., Boyers operates 19 full-service supermarkets in northeastern Pennsylvania. The Master Marketer Awards honor independent retailers for their achievements in merchandising, marketing, media advertising and community relations programs.

North America’s largest publicly traded grocery distributor, Providence, R.I. based UNFI operates nearly 50 distribution centers and supplies more than 30,000 retailers in the United States and Canada, including natural product superstores, independent retailers, conventional supermarket chains, e-commerce retailers and foodservice providers.