New high-potency probiotic supplement features Danisco’s HOWARU™
MADISON, Wis. (November 5, 2007) – Danisco recently signed a license agreement with Young Living Essential Oils, Lehi, Utah, for use of its HOWARU™ probiotics in a high-potency probiotic supplement called Life 5™. Young Living Essential Oils’ Life 5 is a premium five-strain probiotic formulation marketed to enhance intestinal health, sustain energy and improve immunity.
According to FAO/WHO, the general definition for probiotics is: “live microorganisms which, when administered in adequate amounts, confer a health benefit on the host.” Danisco’s HOWARU™ probiotics are unique not only for their condition-specific formulations and clinically proven results, but also because of the stability of those strains. Unlike many other commercially available probiotics, HOWARU™ probiotics retain their efficacy through processing, transportation and storage.
“Danisco’s unique condition-specific approach to probiotics allows us to deliver superior health solutions to our customers,” says Scott Bush, vice president of Danisco’s dietary supplements business unit. “We’re pleased to see Young Living Essential Oils incorporating this philosophy in its Life 5 product.” Danisco’s HOWARU™ probiotics are a key ingredient in Young Living’s Life 5 product. Both HOWARU™ Bifido and HOWARU™ Rhamnosus, which are included in Life 5, are recognized for their immune-modulating properties.
“While developing Life 5, we performed an extensive review of all available beneficial strains,” says Doug Corrigan, senior director of marketing for Young Living Essential Oils. “When it came to adherence, viability and clinical efficacy, nothing was in the same league as the HOWARU™ strains. We are excited about what they will do for our customers.”
Life 5 made its debut in early September at Young Living Essential Oil’s annual convention in Washington, D.C. The product is now available to the general public through the company’s distributors.
About Danisco’s HOWARU™ probiotics
Danisco markets its exclusive line of premium probiotics, featuring in vitro, in vivo and gold standard human clinical studies, under the HOWARU™ umbrella. HOWARU™ probiotics offer a wide variety of documented health benefits. This exclusive probiotic range is backed by a global marketing concept that assists customers with scientific claims and provides regulatory support on the benefits of taking a preventative or proactive course of probiotics.
The probiotics business unit is part of Danisco’s Cultures Division – a global leader in supplying starter cultures, probiotics, colors, enzymes and food protection solutions , focusing on taste, texture, health and safety functionalities for the food, nutrition and health industries. For more information about HOWARU™ probiotics for supplements & nutritionals, please call Scott Bush at (608) 395-2617.
About Young Living Essential Oils
Young Living Essential Oils, a Utah-based company, is world renowned for its essential oils and oil blends, oil-enhanced nutritional supplements, bath and body products, skincare solutions, and natural preparations for the home. For more information about Young Living, please visit www.youngliving.com.
For further information please contact:
Scott Bush, Vice President – Dietary Supplements Business Unit, Danisco 608-395-2617
Kitty Kevin, Quiet Light Communications 815-398-6860