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5@5: The business of poultry production for big-box retail | Unilever's CMO is 'most influential'5@5: The business of poultry production for big-box retail | Unilever's CMO is 'most influential'

Each day at 5 p.m. we collect the five top food and supplement headlines of the day, making it easy for you to catch up on today's most important natural products industry news.

June 24, 2017

2 Min Read
5@5: The business of poultry production for big-box retail | Unilever's CMO is 'most influential'
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Farmers take out millions in loans to raise chickens for big-box retailers

Agreements like the ones Costco is seeking with Nebraska chicken farmers—where producers sign multi-million dollar deals to raise pork and poultry for large retailers—are becoming increasingly common. But they also require significant investment from the farmers; they have to acquire enough land and build chicken barns. And sometimes the best farmers are paid extra with money taken away from those at the bottom. Read more at NPR...


The world's most influential CMOs 2017

Chief marketing officers are becoming more visible corporate leaders and a critical part of shaping the perception of brands. Forbes' annual Top 50 list put Keith Weed at the top. He's led marketing for Unilever, the world's second-biggest ad spender, since 2010 and has been an outspoken leader in the industry. Read more at Forbes...


GSK's new CEO aims to divest sports nutrition brand: sources

Sources say Emma Walmsley has plans to divest the MaxiNutrition brand, which makes protein bars, drinks and powders. GSK bought the business in 2010 to complement GSK's Lucozade sports drink, but it sold that brand in 2013. Read more at Reuters...


 An organic truth: Publisher Rodale is for sale

The publisher of Runner's World, Prevention, Men's Health and other health-related media is considering a sale of the company or of its individual brands, saying the company could continue to expand if it raises more money for "technology, brand-building and commercialization." Read more at Philly.com...


Should you eat REAL certified food?  

You may have seen food and beverage products, as well as food establishments, labeled as REAL—which stands for responsible, epicurean, agricultural and leadership. The nonprofit United States Healthful Food Council launched the certification earlier this year to recognize businesses that are committed to providing healthy food options and sourcing sustainable ingredients. Read more at U.S. News and World Report...

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