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5@5: When brands become activists | Cocoa prices climb5@5: When brands become activists | Cocoa prices climb

Each day at 5 p.m. we collect the five top food and supplement headlines of the day, making it easy for you to catch up on today's most important natural products industry news.

March 21, 2018

2 Min Read
5@5: When brands become activists | Cocoa prices climb

How a beauty brand raised an army of 30,000 political activists

Beautycounter, the popular MLM skin care and cosmetics company that prides itself on excluding 1,500 harmful or potentially harmful ingredients from its products, is a mission-based company—but it’s even pushing the boundaries of that label. The company’s desire to improve the safety of personal care products is so strong that it formed an entire advocacy wing of the business that educates and organizes for the cause. It’s currently lobbying for the Personal Care Products Safety Act, which was introduced in 2015 but may finally be brought to a vote this year. Eighty percent of the 30,000 consultant-saleswomen in Beautycounter’s network say they’re drawn to the brand because of its social mission, which sets it apart from other direct brands in the beauty market. Other brands are using their influence to activate consumers, too, like Patagonia, which just launched its Action Works platform. Read more at Fast Company…


Hot cocoa: Chocolate ingredient soars—and could go higher

After a long period of oversupply that drove down prices, cocoa prices have now surged 30 percent this year due to tighter supply (weather condition in Ivory Coast and Ghana have impacted the quality of cocoa beans) and increasing demand. Read more at The Wall Street Journal…


a2 Milk starts first national advertising campaign in U.S.

The Australia-based company has been ramping up its presence in U.S. markets and is accompanying that with a TV ad campaign. A2 claims its milk is easier to digest because it is free of the A1 beta-casein protein. Read more at Dairy Herd…



Kimberton Whole Foods opens near campus

The family-owned and operated natural grocery store opened its sixth location in Pennsylvania, near Ursinus College, complete with freshly pressed juices, sandwiches, a sushi bar, a floral department and an apothecary. Read more at The Grizzly…


21-year-old opens vegan restaurant to prove wellness isn’t just for the elite

There’s a new vegan restaurant in Brooklyn with a mission to provide affordable plant-based options to the inner-city community. Francesca “Sol” Chaney opened Sol Sips to offer vegan omelets, wraps, juices and vegan meals for between $7 and $15. Read more at Live Kindly…

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