BetaATP named Sport & Energy Finished Product of the YearBetaATP named Sport & Energy Finished Product of the Year
Panel of independent judges and experts chose the winning product on several criteria, including its viability in the marketplace, validated scientific research, innovation and creative marketing.
May 18, 2015
TSI Group Ltd. and Metabolic Technologies Inc. are proud to announce their codeveloped sports nutrition product, BetaATP™, has been awarded the 2015 NutraIngredients’ Sport and Energy Finished Product of the Year award. This announcement follows the Nutra Ingredients’ awards ceremony on Wednesday, May 6, that took place in conjunction with Vitafoods Europe 2015 trade show in Geneva, Switzerland.
A panel of independent judges and experts chose the winning product on several criteria, including its viability in the marketplace, validated scientific research, innovation and creative marketing.
BetaATP was developed through a collaborative research partnership between ingredient innovators Metabolic Technologies Inc. (MTI) and TSI Group Ltd. (TSI). BetaATP is a combination of two active ingredients BetaTOR® and PEAK ATP®. BetaATP improves the results of intensive training by increasing gains in lean body mass, muscle hypertrophy, strength, and power. BetaATP has also been shown to have a synergistic benefit on power and performance during times of increased training frequency and intensity.
According to TSI USA Inc.’s president, Larry Kolb, “the fundamental goal of our collaboration with MTI was to create best-in-class products that help consumers maximize and maintain healthy active lifestyles. We achieved this goal with this revolutionary product for athletes.” Shawn Baier, COO of MTI, added, “By uniting the key strengths of both companies, we created the perfect balance of innovation and science.”
BetaATP is exclusively marketed in North America by Iovate Health Sciences and it is offered in Iovate’s Muscletech product line.
“We are proud to be partnered exclusively with TSI and MTI on the successful commercial launch of the BetaATP combo in our Pro Clinical Muscle Stack SX-7 product” noted Raza Bashir, associate director of scientific affairs at Iovate. “BetaATP's clinical results are unprecedented in the sports nutrition market and proves why it is the go to supplement for serious athletes who want to push the boundaries of their muscle size, strength and performance.”
For more information about BetaATP visit betaatp.com.
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