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GNC launches personalized daily vitamin delivery as part of new wellness programGNC launches personalized daily vitamin delivery as part of new wellness program

The monthly subscription service provides customers with vitamins and supplements based on their individual health needs, lifestyle goals and even DNA.

October 16, 2019

2 Min Read
GNC launches personalized daily vitamin delivery as part of new wellness program

As consumers increasingly seek personalization in their lives, GNC today announced the launch of its new personalized wellness program, GNC4U–a monthly subscription service with vitamins and supplements specifically recommended based on individual health needs and lifestyle goals, conveniently delivered to consumers' doors. Based on an individual's age, gender and personal and family health history, GNC will create a science-backed wellness plan curated with the industry's leading vitamins and supplements to aid consumers in their quest for healthy living.

The vitamins and supplements included in GNC4U packs are made from the highest-quality raw materials and ingredients available. GNC works to ensure these ingredients meet quality standards and give consumers the best products and results. In addition to the vitamins and supplements, GNC4U provides an in-depth diet and exercise program customized for a consumer's individual wellness needs and designed for what their bodies require to achieve peak performance. Whether the goal is to manage weight or to improve heart health, focus or sleep, GNC4U offers a plan for anyone seeking a healthier lifestyle.

"When it comes to wellness, everyone has different aspirations that no single nutrition plan, exercise routine or vitamin and supplement regimen can help achieve," said Ryan Ostrom, Chief Brand Officer, GNC Holdings, Inc. "For over 80 years, GNC has been a leader in innovative offerings for living well, and GNC4U is just the first step in our quest to provide the most personal nutrition solutions for today's consumer."

GNC4U takes personalization to the next level by allowing consumers to share genetic information via a GNC4U DNA test kit or provide previously sourced DNA information. This unparalleled offering for a vitamin and supplement subscription service looks at an individual's genetic traits, such as fat metabolism, in addition to their goals to create a wellness plan uniquely tailored for them.

How it Works

  1. Visit https://www.gnc4u.com and take the free lifestyle quiz, which focuses on wellness, sports nutrition and weight management.

  2. Based on the individual's responses, GNC scientists build a customized vitamin and supplement, exercise and nutrition plan which can be accessed in their personal online wellness dashboard. Here, consumers order their personalized daily packs.

  3. GNC ships a 30-day supply of personalized daily packs. The package will arrive with the consumer's name on it for an extra personal touch.

  4. A new 30-day supply is automatically shipped each month, no additional work required. Just like the vitamin and supplement plan itself, the subscription pricing is based on individual needs.

While packs are tailored to each individual, all packs will include up to eight different vitamins and supplements, which are divided into once or twice daily packets.

For more information on the program, visit GNC4U.

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