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Supplement industry experts weigh in on confidence

Confidence in the supply chain is easy to understand, but difficult to achieve; what does it look like to you?

When we talk about confidence in the supply chain, it may come down to having reasonable certainty in the integrity of ingredients and that the dosage and purity specifications promised are delivered. But simple definitions don’t always fit with complex situations. There’s more to it than the integrity/purity questions. With that in mind, as Nutrition Business Journal published our 2017 Confidence Issue, we asked a dozen industry figures what confidence in the supply chain means to them. This is what they told us.

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