Consumers want to feel their best—and building the foundation of that through a strong immune system is critical. As a result, digestive health supplements—especially probiotics—are set to soar, according to Nutrition Business Journal research, as a growing number of consumers realize that 70% of our immune system is in our gut. But the opportunity doesn't stop at probiotics. Here, we explore the future of the gut health category, specifically looking at the power of prebiotics and synbiotics.
We will explore:
- The science behind prebiotics and synbiotics.
- Top research-backed strains.
- The state of the gut health market.
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