Just as the rain helps trees and flowers need to grow, recent investments trigger growth in the natural products industry.

Money makes the natural foods and products world grow

As Natural Products Expo West approached, funding and transaction announcements popped up like daffodils and tulips. We gathered a bouquet of recent financial news here.

Good Culture nets $8 million

Good Culture nets $8 million

The re-imagined cottage cheese maker Good Culture received $8 million, led by CAVU Venture Partners, with significant investment from General Mills’ 301 INC, and Almanac Insights. The funding will be used to expand distribution and product development. Read more.

Pipsnacks LLC agrees to partnership with Factory LLC

Pipsnacks LLC agrees to partnership with Factory LLC

Factory LLC invested $6 million in Pipsnacks LLC, the maker of mini-popcorn segment leader Pipcorn. The funding will help Pipsnacks expand its clean-label snack line, all made with heirloom corn. Read more.

RightRice 4 Bag Lineup

Popchips founder finds support for new project RightRice

Strand Equity several influencers in a variety of industries have invested $5.5 million in RightRice, an innovative, shelf-stable vegetable grain product. All natural, vegan and GMO-free, RightRice has more protein and fiber than white rice. Read more.

Kuli Kuli aims to make moringa a household staple

Kuli Kuli aims to make moringa a household staple

With a $5 million round of Series B financing, the moringa foods company will launch an ingredient business. Griffith Foods, which led the round, will offer moringa as an ingredient for its wide range of customers. Read more.

Your Super superfood mixes

PowerPlant Ventures leads investment in Your Super superfood mixes

With PowerPlant Ventures and other investors, Your Super received a $5 million Series A round. Its superfood mixes are made with ingredients sourced via a transparent supply chain. Your Super will accelerate its growth, expand its team and develop new products. Read more.

Redd Bar refreshes its taste, ingredients and packaging

Redd Bar refreshes its taste, ingredients and packaging

Superfood energy-bar-maker Redd Bar will use the $2.4 million funding it secured to advance sales, marketing and R&D. The company plans to focus its marketing on millennials and use more social media to target that generation. Read more.

Beanfields closes Series B round after year of sales growth

Beanfields closes Series B round after year of sales growth

Terms were not disclosed, but PowerPlant Ventures led this funding round. The “better-for-you” chips maker said it would launch new products and increase operations. Its chips are made with beans and brown rice. Read more.

Kidfresh frozen meals pasta wagonwheels nuggets

Kidfresh plans to continue disrupting kids meals

The fast-growing brand of “better-for-you” frozen kids meals closed a Series C round, led by existing institutional investors. The New York-based food company, which recently sold its 20 millionth meal, will accelerate growth and its innovation strategy. Read more.


Nutrition Capital Network: Deal Download for February:

  • Epogee, producer of patented fat-replacement and flavor-enhancement ingredients, raised $8.3 million in funding, led by a HG Ventures.

  • Rowdy Mermaid Kombucha, which completed a $3.5 million Series A round.

  • Back to the Roots announced a $3 million Series C led by publicly traded Central Garden & Pet and joined by new investor Blue Scorpion Investments.

  • Manitoba Harvest being acquired by cannabis company Tilray Inc. from The Compass Group and other shareholders for up to CA$419 million (US$316.3 million on Feb. 20).

About the Author(s)

Victoria A.F. Camron

Digital content specialist, New Hope Network

Victoria A.F. Camron was a freelance writer and editor contracted with New Hope Network from 2015 until April 2022, when she was hired as New Hope Network's digital content specialist—otherwise known as the web editor.

As she continues the work she has done for years—covering the natural products industry for NewHope.com and Natural Foods Merchandiser; writing up earnings calls and other corporate news; and curating roundups of trends and information for the website—she is thrilled to be an official part of the New Hope team. (She doesn't mind having paid holidays and vacations again, though!) Victoria also compiled and edited newsletters, and served as interim content director for Delicious Living in 2016.

Before working as a freelancer, she spent 17 years in community newspapers in Longmont, Colorado, and St. Charles and Wheaton, Illinois. Victoria is a Colorado native and a graduate of Metropolitan State College of Denver.

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