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Branding doesn't have to be a mystery

Are you a bit mystified by the concept of branding? You know it is important, but you just don't really know how or when to focus on it. You are not alone.

Jennifer Love, business coach and founder & CEO of NibMor Chocolate, offers advice for startups in her JLoveTV series. In this episode of JLoveTV, her guest Julie Cottineau, the former VP of brand management for Virgin, helps you uncover the mystery of branding. You don't want to miss out on the tips they discuss to help you create a strong brand.

After you watch this episode, we want to hear about what tactics you think will really help your business and how you are going to put them to use.

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