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Cash, brand & distribution matter most in natural products

Three Twins may have a great-tasting product with a strong commitment to organic ingredients, but co-founder and CEO Neal Gottlieb says his business would be no where without attention to the dog-eat-dog elements of building a consumer products business. Taste and mission are important for natural products companies, but your business can't flourish without solid foundations in cash flow, brand development and product placement.

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