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Supplement Market

The Changing Supplements Market [Infographic]

The Changing Supplements Market [Infographic]
Our Infographic illuminates the challenges for today's supplement market and points to potential industrial and supply side solutions. See it here at a glance or dig deep and read the linked guide. The supplement market is under fire, exposed holes in supply chain quality coupled with shifting preference are impacting market share and consumer trust. But the industry is ready to respond. Tweet about it here.

OPEN THE INFOGRAPHIC and access the full Essentials Guide: The Changing Supplements Market

Regaining Trust & Adjusting to Shifting Demand [Infographic]

Over the last 21 years, sales of supplements more than quadrupled and consumers gained access to hundreds of new supplement brands and products. During that same time, however, the industry endured the high-profile ban of ephedra, the damaging impact of negative research studies and intensifying media scrutiny.

Though there may be significant headwinds in the near term, industry also faces great potential as science discovers clear and compelling links between nutrition, the gut microbiome and the possibilities of personalized medicine. But to achieve that future potential, industry must strive to maintain the confidence of consumers and practitioners and successfully navigate these troubled waters today.


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