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Entrepreneurs Still Entering the Supplement Space

JOBS act, crowdfunding, and technology open new paths to startup capital

As far as investors go, you can’t get better cachet than having Jay Z and Beyoncé on your books. The couple recently announced their backing of 22 Days, a powder, bar and lifestyle brand launched by their personal trainer. The vegan diet supplements have been quietly sold at juice bars and Vitamin Shoppe, but with the couples endorsement and funding, one can imagine a day when the gold-wrapped bars will be seen peaking out of every purse and briefcase.

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