Global market research company Euromonitor International is pleased to announce a new partnership with the US-China Health Products Association (USCHPA). This partnership is the latest effort to link market research to consumer health care and products in China.
The USCHPA is a non-profit organization who advocates for an open and transparent regulatory environment by working closely with both the government and the industry; focusing on educating its members on strategies to succeed in a very challenging dietary supplement and natural health product market.
“Euromonitor is pleased to work with the USCHPA,” says Monica Feldman, head of consumer health. “We’re looking forward to educating members on the size and scope of the health market in China.”
The retail value sales for the vitamin and dietary supplement market globally is US$84.4 billion and is US$24.6 billion in the US and US$13.3 billion in China, respectively. Euromonitor’s consumer health system researches hundreds of subcategories surrounding vitamins and dietary supplements, sports nutrition, herbal/traditional products, weight management, over-the-counter (OTC) medications, allergy care, and pediatric consumer health.
Jeff Crowther, executive director of USCHPA, added: “Euromonitor’s research and expertise within the consumer healthy industry provides our members insights that are hard to come by. Better understanding of the Chinese consumer can only assist in better products and successful market entry in Asia.”