In 2011, Fenchem set up the first branch office in Southeast Asia, Fenchem Malaysia in Kuala Lumpur. With three years’ development, Fenchem’s business in this area has made a big step up to support the whole group’s sales. To better serve the Southeast Asia customers and to engage in the local market, Fenchem established a new office in Thailand this month, located in 198/274 Diamond Ratchada Tower A, Ratchadapisak Road, Huai Khwang Bangkok.
The new office can better serve the increasing customer base in Thailand and provide logistic support to these customers. Another important benefit is that Fenchem can further develop business relationship and grow up together with Thailand customers by providing high-quality products and know-how solutions, especially for the star product, Hydrolyzed Fish Collagen. Recently Fenchem has made significant improvements for this product, especially in the solubility, odor, and hydroxyproline content. Though derived from fish, now this product has little fish taste and Fenchem can guarantee the hydroxyproline content above 11 percent while usually this data is 9 percent in this market.