New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

How to develop a winning sales strategy

A smart entrepreneur finds the best markets for her natural product, which can be both traditional—like the neighborhood health food store—and completely unconventional, such as, well, watch and find out. Sales strategy expert Liz Myslik, executive vice president of brand management at Fresca Foods, shares some surprising tips.