New Hope is part of the Global Exhibitions Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
Home>Business Resources>Manufacturing and Supply

How to introduce new SKUs

New SKUs are the lifeblood of the natural products industry, but what's the best strategy for introducing them?

Eric Schnell and Debbie Wildrick, founders of natural products consultancy MetaBrand, explain how to extend your product line in a way that doesn't end up "cannibalizing" your current SKUs. 

TAGS: Manufacturing and Supply
Hide comments

More information about text formats

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish
Related
XX cactus (1).png
Animal kingdom meets the plant queendom at Expo West Herb Walk
Mar 07, 2019
Ecuador forest
What’s worse than palm oil? Saying 'no' to it
Feb 28, 2019
Regrained SuperGrain
Our industry has been in the future-trash business for too long
Feb 25, 2019
ITB Promo Video Expo West Wall Still NEW.jpg
Sponsored Content
Inside the Bottle fosters collaboration in the supplement industry
Feb 19, 2019