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How to introduce new SKUs

Oct 16, 2014

New SKUs are the lifeblood of the natural products industry, but what's the best strategy for introducing them?

Eric Schnell and Debbie Wildrick, founders of natural products consultancy MetaBrand, explain how to extend your product line in a way that doesn't end up "cannibalizing" your current SKUs.

TAGS: Manufacturing and Supply

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