Lisa Curtis was first introduced to Moringa oleifera, a drought-resistant tree with nutritious leaves and seed pods, while volunteering with women's groups in West Africa. She first ate it cooked into kuli-kuli, a popular peanut snack, after suffering a brief bout of undernourishment.
Kuli Kuli proves there's still room for new nutrition bars
After a stint in the Peace Corps, Kuli Kuli Inc. founder Lisa Curtis returned home to the U.S. with two missions--to build new employment opportunities for women in West Africa, and to make the superfood Moringa oleifera a household name. And against all odds, Kuli Kuli is building buzz in the saturated and super-competitive nutrition bar market. Here, Curtis explains how she did it.