Surely you’ve heard supplement skeptics say the industry is unregulated. They couldn’t be more wrong. Thanks to the Dietary Supplement Health and Education Act of 1994, there are reams of rules and regulations regarding what supplements are and how they must be marketed. Unfortunately, too many entrepreneurs don’t learn the ropes before launching and end up failing. Industry expert Loren Israelsen, president of the United Natural Products Alliance, tells us what you must know about DSHEA.