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Lessons from Bi-Rite: How to thrive in indie retail

Congrats! You rattled off those half-dozen emails, sent in your product samples, sweet-talked the cashiers and finally your artisan yogurt brand got picked up by a neighborhood retailer. Now, how do you ensure those yogurt cups catch your neighbors' eyes and pick up velocity on the store shelf? Liz Martinez, director of operations for independent San Francisco retailer Bi-Rite, offers these tips on maintaining a healthy relationship with your natural retail partners.

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