NutraClick celebrates 5 years

NutraClick, a technology-driven health and wellness products company, announced that February 2014 marks the company’s five-year anniversary of its founding. Since inception, NutraClick has remained committed to delivering cutting-edge products that help people lead better, healthier lives.

Five years ago, cofounders Daniel Wallace and James Sietstra launched NutraClick with its flagship product, Force Factor, a sports nutrition supplement. NutraClick gained quick success due to the product’s powerful, all-natural ingredients combined with the company’s proprietary technology and digital marketing platform. This success was replicated with the launch of four additional brands including Peak Life, Stages of Beauty, Femme Factor and ProbioSlim, which now extends the company’s product offerings into multiple categories of the health and wellness industry.

Originally founded under the name Hungry Fish Media, NutraClick has experienced year-over-year annual growth since 2009, which recently caught the attention of Forbes, ranking NutraClick on its 2014 List of America’s Most Promising Companies. Boston Business Journal also recognized NutraClick as one of the area’s healthiest businesses in 2014 and as an Innovation All Star in 2013. Along with these accolades, NutraClick has continued to hit significant benchmarks, including the move into its 22,091 square-foot corporate headquarters, brand expansion into key international markets, and new retail partnerships with products now sold in more than 40,000 retail stores globally.

“NutraClick’s fifth anniversary is a tremendous milestone for the company. When we began in 2009, we knew we had created a business model that was unique to the natural products industry, but never could have predicted we would scale and make an impact on the market so quickly,” said Daniel Wallace, CEO at NutraClick. “Credit must be given to our remarkable team for building a large platform in the health and wellness space that will serve as the foundation for years of growth as we look towards the next phase of the company’s evolution.”

NutraClick expects 2014 to be another strong year with strategic initiatives focused on product innovation to address a wider range of health and wellness needs, growing its multi-channel and multi-product platform, and expanding its footprint internationally.