UNPA welcomes 3 new members

UNPA welcomes 3 new members

4Life, Doctor’s Best and LifeVantage embody the excellence and commitment to industry stewardship of UNPA membership.

The United Natural Products Alliance (UNPA), an international alliance of forward-looking companies dedicated to providing consumers with natural health products of superior quality, benefit and reliability, is pleased to welcome three new members.
The new members, 4Life, Doctor’s Best, and LifeVantage, embody the excellence and commitment to industry stewardship of UNPA’s membership, according to UNPA President Loren Israelsen. All three companies are committed to a platform of science-based products and helping people improve their health.
“I am delighted to welcome these three premier companies into the UNPA family,” said Israelsen.
“4Life and LifeVantage are two of Utah's leading and fastest growing dietary supplement companies, with international reputations and well-respected management. They bring a great deal of expertise and strength to our organization, and we are proud to have both on board.
“Doctor's Best is led by Scott Steinford, a proven veteran executive well known in the dietary supplement industry. The Doctor's Best label is one of the most well-recognized brands in the health food retail channel and a leader in the CoQ10 category. Again, UNPA is a stronger and more progressive group with Doctor's Best on the team,” he added.
A world leader in the direct selling and natural products industries, 4Life is recognized as one of the 50 largest direct-selling companies in the world, with offices in 22 countries. Founded in 1998 by David and Bianca Lisonbee on the premise of its flagship immune-support product, the company is a pioneer in assembling a team of doctors, scientists and researchers to advance immune system science and product innovation.
“4Life is committed to scientific integrity and innovation,” said Calvin Jolly, VP of communications for the Sandy, Utah-based company. “As such, we share UNPA’s commitment to providing consumers with natural health products of superior quality, benefit and reliability. We appreciate the association, as well as Mr. Israelsen’s leadership and vast experience.”
Doctor’s Best, in San Clemente, Calif., was founded in 1990 by a medical physician committed to science- based, alternative health care and is now providing a respected line of specialty supplement products rooted in careful application of sound clinical research coupled with traditional herbal wisdom. The company’s mission is to enhance individual and collective health and quality of life using herbs and nutrients that work in harmony with the body.
Steinford, Doctor’s Best president, said the alignment with UNPA is a natural fit. “UNPA is committed to doing the right actions for the right reasons, and this aligns exactly with the Doctor’s Best’s philosophy. Loren is an experienced and important information resource on a variety of levels within the natural products industry and provides a value few trade organizations possess.”
LifeVantage is a science-based nutraceutical company dedicated to helping people achieve healthy living through a combination of scientifically validated products and an attractive direct-sales business opportunity. LifeVantage is a leader in nuclear factor (erythroid-derived 2)-like 2 (Nrf2) science. Its wellness and anti-aging products are based on science that reduces oxidative stress at a cellular level. Founded in 2003, LifeVantage is based in Salt Lake City and is listed on the Nasdaq Capital Market (NASDAQ: LFVN).

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