New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

What marketing claims CAN'T I make?

If Susie from Seattle says your organic superfruit smoothies have cured her diabetes, that’s great—but don’t use her testimonial on your brand’s website or you could be in hot water before business even gets off the ground. Steve Taormina, standards director at New Hope Natural Media, explains some surprising things you can’t do when marketing natural products. 

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.