What was the inspiration for NextFoods?

Steve Demos is passionately devoted to the concept of "right livelihood" and how it can transform capitalism into a beneficial force for people, planet and profits. After 28 fruitful years demonstrating the efficacy of the concept at WhiteWave Foods, he then made the move to instill it into the mission and founding framework of a new company, NextFoods, maker of GoodBelly. Here's why.