What will make my product pop off the shelf?

If there were a no-fail answer to this question, every brand would go for it. But then consumer packaged goods would all look the same, and every company would be back at square one. So it’s not so much a certain color or wording that always works, but rather a solid strategy that can be tailored to individual natural and organic products. Justin Gold, founder and CEO of Justin’s Nut Butter, maps it out for us.

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