New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

What will make my product pop off the shelf?

If there were a no-fail answer to this question, every brand would go for it. But then consumer packaged goods would all look the same, and every company would be back at square one. So it’s not so much a certain color or wording that always works, but rather a solid strategy that can be tailored to individual natural and organic products. Justin Gold, founder and CEO of Justin’s Nut Butter, maps it out for us.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.