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Is your product too spendy?

Considering the care, love, and premium organic and non-GMO ingredients you put into every batch, of course your natural salad dressings will cost more than Hidden Valley Ranch. But will consumers be willing to pony up a few extra bucks? Or will your price tag sink your brand before business gets rolling? Annie Lawless, cofounder of Suja, offers expert advice to calm high-end-cost fears.

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