Market Data and Analysis

In this latest installment in our data discussion series from Nutrition Business Journal, we look at who is purchasing personalized nutrition products.

Plant-based consumers are not a monolith. Nutrition Business Journal's analysis shows that people of color over-index in the category; many are low-income earners.

Comparing a 2021 snapshot with a 2017 version shows how the COVID-19 pandemic changed consumers' awareness of overall health issues, weight and immune support.

A review of products that will be seen at Natural Products Expo West 2022 suggests innovation wasn’t stalled by the pandemic and the industry is sticking to fundamental values.

Nearly two-thirds of grocery shoppers would switch to brands that disclose more than just ingredient and nutritional information, according to FMI–The Food Industry Association and NielsenIQ.

A New Hope Network survey deployed this week reveals that millennials and Gen Z consumers are more likely than older generations to prioritize holistic practices that align with natural product value propositions.