Market Data and Analysis

Emerging data indicates retailers will struggle to hold on to many online shoppers as experience fails to meet expectations.

What natural products industry categories thrived in 2020? And which ones suffered as the pandemic wore on? SPINS retail sales data paints the picture.

If there's no one-size-fits-all diet, it may be because many consumers say they identify with more than one. This could provide brands with multiple points of entry for messaging and product development.

How is the skin care market morphing as consumers look for ways to take care of their skin without making a spa trip during a pandemic?

A survey on synthetic biology ingredients indicates natural consumers are more comfortable with the concept than many in the natural products industry might have expected. Brands may need to do more research on what this means for both marketing...

Channel and category shifts accelerated the ongoing consumer transition.

Americans more open to new brands, products during pandemic, NCSolutions poll finds.