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5 things retailers need to know about holiday shopping in 20205 things retailers need to know about holiday shopping in 2020

Take a look at the market research companies' predictions and advice for retailers during this incredibly unusual holiday shopping season.

Victoria A.F. Camron

November 13, 2020

9 Slides

This holiday shopping season—like everything else in 2020—is going to be (fill in your own overused adjective here). But it doesn't have to be dismal, ghastly or horrible.

Many consumers plan to spend less on gifts, but some will have the means to spend more. Family gatherings likely will be smaller, but that could mean every family will be cooking main entrees and side dishes. Some might even try their hands at making pie crust from scratch.

As we approach the holidays, one aspect is absolutely the same as always: Market research companies are trying their best to predict who will shop, what they will spend and how retailers can make the most of every opportunity.

So instead of getting a head start on holiday baking, we gathered much of that research, mixed it all together, rolled it and cut out these five tasty treats for natural retailers to munch on.

About the Author(s)

Victoria A.F. Camron

Digital content specialist, New Hope Network

Victoria A.F. Camron was a freelance writer and editor contracted with New Hope Network from 2015 until April 2022, when she was hired as New Hope Network's digital content specialist—otherwise known as the web editor.

As she continues the work she has done for years—covering the natural products industry for NewHope.com and Natural Foods Merchandiser; writing up earnings calls and other corporate news; and curating roundups of trends and information for the website—she is thrilled to be an official part of the New Hope team. (She doesn't mind having paid holidays and vacations again, though!) Victoria also compiled and edited newsletters, and served as interim content director for Delicious Living in 2016.

Before working as a freelancer, she spent 17 years in community newspapers in Longmont, Colorado, and St. Charles and Wheaton, Illinois. Victoria is a Colorado native and a graduate of Metropolitan State College of Denver.

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