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Expo West 2014 We.Blog team's favorite natural product finds

Whitney Lauritsen, Amy Hendeland 9 more

March 14, 2014

31 Slides

With thousands of exhibitors and hundreds of new product launches, we called in a team of bloggers to help us cover this year's largest Natural Products Expo West yet. The natural foods trend spotters we tapped cover a variety of dietary and natural products interests, from vegan to paleo, from nutritionist to clean beauty booster, from industry insider to more-than-casual observer. After a weekend of tasting, talking shop and toting home dozens of samples, the We.Blog team came up with these product favorites.

About the Author(s)

Whitney Lauritsen

Whitney creates video, social media content and digital products to raise awareness about how to make healthy eating choices, develop a planet-friendly lifestyle and live life to the fullest. She the founder of and author of several ebooks. Passionate about business and marketing, Whitney has helped countless entrepreneurs create strategies for social media, YouTube and brand building. She's taught classes for BlogHer Food and Rouxbe, spoken on panels for Fitness Magazine and Blog Well Summit, and has been interviewed for magazines (Laika Magazine) books (Vegan Business Book) and websites ( 

Amy Hendel

Known as the HealthGal, Amy Hendel is a popular and recognizable medical and lifestyle reporter and expert, columnist and health host. Author of The 4 Habits of Healthy Families (BenBella Books 2010) and Fat Families Thin Families (BenBella Books 2008), Amy can be currently seen as host of Simple Smoothies, Food Rescue and What's for Lunch streaming online and on select cable stations.

Amy has hosted numerous lifestyle and health-related TV and radio programs and is a recognized obesity and nutrition expert, with over 20 years in practice as a Health Coach. She has also collaborated on and hosted a number of health awareness campaigns for companies
including Kraft, United Soybean Board, Nutrilite, Dial, Pfizer, 3M, NBC ivillage, and Florida 100% Orange Juice.

Amy has been a featured guest expert on Today, The Early Show, Good Morning America, Marie!, AccessHollywood Live, The 700 Club and other local and national news and talk shows. She is Health Editor of HealthCorps and a contributing diet and fitness and obesity expert for HealthCentral/Remedy Health. Read more about Amy's current projects and activities at

Jules Shepard

Jules Shepard is a regular contributor to many magazines, including Living Without’s Gluten Free & More (where she is also Associate Editor) and Gluten-Free Living, as well as She is the author of three highly-regarded published books and numerous e-books on gluten-free living and cooking. She is a featured “Celebrity Chef” in Living Without’s Best Gluten Free Cookbook and is a featured Contributor to Dr. Alessio Fasano’s 2014 book, Gluten Freedom.

Jules also hosts a popular weekly radio show, personally pens one of the community’s most active gluten-free blogs, oversees the annual Gluten-Free Cookie Swap, and moderates her Facebook, Twitter, Pinterest, Instagram and Google+ presences.

In addition, she runs a gluten-free flour company and logs tens of thousands of miles a year speaking to, teaching and encouraging gluten-free consumers around the country. As an industry consultant, she helps companies in their transition to offering safe gluten- and allergen-free foods, and she has also spoken at numerous industry and retailer events, including Natural Products Expo East education seminars and Healthy Baking Seminars.

As a passionate gluten-free advocate, Jules has had an active role recently. When the FDA appeared stuck in neutral regarding long-overdue gluten-free food labeling regulations, Jules brought the gluten-free community together by co-founding and building an 11-foot-tall, one-ton gluten-free cake in Washington D.C. to get the FDA’s attention. The FDA not only attended the event, but promised to front-burner the regulations, which it did. It announced final labeling regulations in 2013 which will take effect in August of 2014.

Jules can be found at and @THEgfJules.


Rachel Lincoln Sarnoff

Better known as “Mommy Greenest,” Rachel Lincoln Sarnoff is a journalist and former CEO of Healthy Child Healthy World, who was editor of Children magazine before she had three of her own.

Rachel was featured in Los Angeles and Lucky magazines and appeared on “The Today Show” and “CNN Headline News,” among others. The author of The Big List of Things That Suck, Rachel is a Los Angeles based writer and consultant who publishes, sharing healthier parenting advice with less judgment, because you shouldn't have to be a scientist to raise healthy kids.

Follow her @RachelLSarnoff and at  

Daily Baez

I am a Dominican living In L.A., far from home but having so much fun exploring around, curly hair, natural living, and a shoe enthusiast. Mom of two beautiful curly girls that complement my entrepreneur and freelance life with glitter and pink.

Twitter @Dailycurlz

Pinterest @Dailycurlz

Annabel Adams

Annabel Adams is the blogger behind "Feed Me, I'm Cranky" where she chronicles life after a 150-lb weight-loss. She discusses vegan products, power lifting, food & obesity politics and living a healthy lifestyle at any size. When she's not blogging, Annabel is the director of communications for H.U.M.A.N. ("Helping Unite Mankind And Nutrition" ). Annabel has been featured in Health, Fitness, Redbook and Cosmopolitan magazines. 

Aubrey Nielsen

Hi, I'm Aubrey Nielsen (left) and this is my sister Desarae Fowler (right). Together we created the cooking lifestyle blog Oh So Oh So is a place where home-tested recipes are shared, healthy family eating is celebrated, and generally foodie love is encouraged. From vegetarian diets, the latest products, Southern skillets, and even kitchen décor we love it all. Come stop by try out some recipes and say Hi! We love a good community of foodie and family loving friends.

Erica Dermer

Erica Dermer is founder and head celiac in charge of Celiac and the Beast. She started her website because she felt like she had a new and humorous voice to bring to the gluten-free table, and desperately needed some celiac catharsis through writing and blogging. With a background in marketing and market research and development (including the food and beverage industry), she’s always had a soft spot in her heart for packaged goods, marketing, and branding in the specialty diets industry. It also helps that she’s a self-proclaimed terrible cook, so she relies on many gluten-free products to help her get through her day without burning down the kitchen. She uses humor to get through her diagnosis and living gluten-free in a world full of wheat. As a celiac and gluten-free advocate, her aim is to educate the world about celiac disease and the importance of this wonderful "less than 20ppm" universe we live in. She has partnered with her non-celiac significant other, who not only designs gluten-free themed merchandise for Celiac and the Beast, but is a key taste-tester for the brand. Her first book, "Celiac and the Beast: A Love Story Between a Gluten-Free Girl, Her Genes, and a Broken Digestive Tract" was released in October 2013 and highlights her life with a celiac disease diagnosis and what she's learned along the way.  

Sarah Kay Hoffman

Sarah Kay Hoffman is a wellness expert specializing in food allergies/intolerances, digestive health and women’s issues and is the founder and author of Sarah Kay Hoffman, along with the founder of A Loving Spoon nut butters. She is a certified health coach (CHC) from the Institute for Integrative Nutrition, mama via adoption plus foster-to-adopt advocate and wellness expert.

Sarah Kay Hoffman holds a bachelor's degree from the University of Minnesota – Twin Cities in Marketing, Mass Communications, and English.

Sarah Kay Hoffman has helped thousands of women via her blog, e-books and health coaching programs live their healthiest and happiest lives by fueling and healing with food and lifestyle vs. drugs and medication.

Through her blog, she helps inspire women worldwide via hundreds of unprocessed recipes by navigating food, various protocols and special diets (gluten free, dairy free, soy free, Paleo, GAPS, SCD, autoimmune, etc.). She inspires living and leading a vibrant life even when things don’t go as planned through her stories on living with autoimmune, embracing infertility, raising baby and more.

Her mission is to walk alongside other women who have ever been or are beginning to enter into the footsteps she has taken and to help them rejoice in knowing (her life mantra), “When gravel roads are all you’ve ever known, you learn to find beauty in the dust.”

Lindsay Tredent Mauch

Lindsay is a digital marketer based out of Los Angeles. Her company, LTM Digital, focuses on digital marketing strategy, product marketing and social media with a focus on technology, health and wellness, and e-commerce. She believes in innovation and is constantly keeping her fingers on the pulse of new and emerging trends in the digital marketplace. Lindsay has been gluten free since 2012, which was the inspiration in creating her health and wellness blog, In her free time she enjoys surfing, snowboarding, playing soccer and hanging out with her husband, their newborn daughter and golden retriever.

Brandon Waloff

Brandon Waloff is a holistic health counselor from The Institute for Integrative Nutrition (2005). Professionally, he has worked with clients as a health coach leading individual and group programs on whole food nutrition, wellness, lifestyle and cleansing protocols. He is an expert in the natural product industry and has worked as a national educator, sales manager, consultant and currently as a social media marketer for wellness brands.

Originally trained as a fine artist and printmaker, Brandon went through his own healing crises and transformation after a trip to Japan in 2003. He has since immersed himself in holistic health, cleansing and nutrition practices, studying Western herbs, energy work and movement/dance. In 2010 he received his 200 hour YTT in Michaelle Edwards YogAlign© method and has spent almost ten years studying the work of Gabrielle Roth’s 5 Rhythms, Contact Improvisation and Ecstatic Dance.

You find him sharing on his page, The Health Crunch and @soulclarity on Twitter and InstagramBrandon loves to dance almost more than anything, he currently lives in the San Francisco Bay Area.

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