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29% of the general population and well over a third of millennials said they are "trying to eat more plant-based protein instead of meat-based protein," and consumers of all ages are reducing meat portion sizes.
April 26, 2019
Here are several key insights into the booming plant-based trend–and it's not all about the protein. Researchers also found that plant-based food marketing tactics are particularly effective among consumers who value health and sustainability.
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