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Producers, manufacturers improving animal welfare practices

A global survey shows more companies are making animal welfare a top concern, but about 20% have no related policies.

4 Min Read
Report: Producers, manufacturers improving animal welfare practices
World Animal Protection

Human health is linked to the health and well-being of animals, as COVID-19 has demonstrated over the past year.

In 2020, the United Nations reported that the rapid increase in demand for animal proteins has led to "large numbers of genetically similar animals" that are kept in close proximity and "in less than ideal conditions." This homogeny and environment allows diseases to spread more extensively among animals and then to humans. A 2019 study published in Nature Sustainability found that, since 1940, the intensification of agriculture is associated with more than 25% of all diseases and more than 50% of zoonotic diseases—infectious diseases that spread to and infected humans.

One result of the COVID-19 pandemic might be that more consumers and an increasing number of investors are considering the welfare of animals in the food supply. The Business Benchmark on Farm Animal Welfare was developed to hold businesses accountable to investors, consumers and organizations for their animal welfare practices.

According to the Business Benchmark on Farm Animal Welfare Report for 2020, producers and manufacturers are doing more to improve animal welfare than retailers and wholesalers or restaurants and bars.

The ninth annual survey, which was released on March 30, measures 150 companies on farm animal welfare, policy, commitment, performance and disclosure, according to the report's introduction. It's considered tangible evidence of a company's commitment to farm animal welfare.

Related:The trends COVID-19 pushed into warp speed

Two animal welfare organizations, Compassion in World Farming and World Animal Protection, founded the Benchmark. However, World Animal Protection is stepping back and Four Paws—a global animal welfare organization "for animals under direct human influence"—is joining as a new partner.

Since the Benchmark began in 2012, the 2020 report is the first to find that food producers and manufacturers' overall average scores ranked higher than the two other groups:

  • Producers/manufacturers, 38%

  • Retailers/wholesalers, 35%

  • Restaurants/bars, 31%

Of the 150 food companies surveyed in 2020, 79% have formalized their policies on farm animal welfare and set welfare-related objectives and targets. That's a significant increase since the first survey in 2012, when 46% of the 68 participating companies had policies and 26% had objectives and targets. Participating companies are slotted into six tiers that describe their commitment and activity regarding animal welfare:

  • Tier 1, Leadership—Four companies.

  • Tier 2, Integral to business strategy—19 companies.

  • Tier 3, Established but work to be done—37 companies.

  • Tier 4, Making progress on implementation—31 companies.

  • Tier 5, On the business agenda but limited evidence of implementation—34 companies.

  • Tier 6, No evidence on the business agenda—25 companies.

Related:Organic and natural food trends

"The 2020 results highlight that companies are continuing to make progress in the Benchmark, with 23 companies moving up at least one tier, and the overall average score has continued to increase," the report states. About two-thirds of the companies fall in Tiers 1, 2, 3 or 4, according to the report.

Companies on the move

While the four companies in Tier 1—Cranswick, Marks & Spencer, Noble Foods and Waitrose—have been so ranked in the past, 23 companies moved up at least one tier since the 2019 report. Thirteen of those were producers or manufacturers; nine were retailers or wholesalers; one was in the restaurants and bars group.

Minerva Foods moved to Tier 3 from Tier 5, while Marfrig Global Foods moved to Tier 2 from Tier 4. Both are based in Brazil.

"The improved ranking for Marfrig Global Foods can be attributed to the publication of a formalized animal welfare policy as well as a 2020 Animal Welfare Report, clearly outlining the company’s operations and practices around animal rearing, its priorities and commitments for the continuous improvement of farm animal welfare, as well as its systems and processes in place to implement and monitor these," according to Global Ag Media.

Other familiar companies that rose one tier include Barilla and Unilever, to Tier 2; IKEA, and Kraft Heinz, to Tier 3; and Bimbo, BJ's Wholesale Club Holdings, Mars Inc. and U.S. Foods to Tier 5, according to Progressive Grocer.

The publication also pointed out two highlights from the report:

  • A higher percentage of companies report allowing broiler chickens to grow at a more natural rate, 13% in 2020 compared with 4% in 2019. This is the first year a company's answer to that question has been included in the score.

  • More companies are reporting what percentage of animals in their global supply chains are stunned before slaughter, 31% in 2020 compared with 21% in 2019.

Some companies just aren't engaged

"The 2020 BBFAW Benchmark report reveals that 59 of the 150 companies appear in the lowest tiers (Tiers 5 and 6), indicating these companies provide little or no information on their approach to farm animal welfare. Even more surprising is that one in five (31) trusted global food companies has no farm animal welfare policy at all," wrote Evans Kipkorir in Some global food brands are failing animals according to new report.

Notable companies that dropped to Tier 5 include General Mills, Publix Super Markets and the distributor UNFI, according to the report. The addition of four new questions, as well as change to the weighting of the performance questions, to the scoring had a negative effect on overall scores.

About the Author(s)

Victoria A.F. Camron

Digital content specialist, New Hope Network

Victoria A.F. Camron was a freelance writer and editor contracted with New Hope Network from 2015 until April 2022, when she was hired as New Hope Network's digital content specialist—otherwise known as the web editor.

As she continues the work she has done for years—covering the natural products industry for NewHope.com and Natural Foods Merchandiser; writing up earnings calls and other corporate news; and curating roundups of trends and information for the website—she is thrilled to be an official part of the New Hope team. (She doesn't mind having paid holidays and vacations again, though!) Victoria also compiled and edited newsletters, and served as interim content director for Delicious Living in 2016.

Before working as a freelancer, she spent 17 years in community newspapers in Longmont, Colorado, and St. Charles and Wheaton, Illinois. Victoria is a Colorado native and a graduate of Metropolitan State College of Denver.

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