Raising money in the omnichannel Amazon ageRaising money in the omnichannel Amazon age
BrandCamp is a series of webinars designed to help growing brands in the omnichannel age. In the most recent edition, successful brands and venture capitalists revealed how to position your brand for capital.
April 23, 2018
If you're looking for investment, you've likely heard the phrase, "right time, right place." But more and more in the omnichannel age, the scales are tipping toward being in the right place. And the right place seems to be everywhere. Big box, specialty retail, Amazon, your own e-commerce site—it can be overwhelming. How do you position your company's distribution in a way that makes you most attractive to investors?
In February, we spoke with Sebastian Bryers of Ora Organic and Alex Hanifin of Alpine Start to learn how they position their brand's omnichannel strategies to attract investment, and with Kevin Weiss of Amplio Digital and Luke Vernon of Ridgeline VC on what they look for in a company's distribution model before putting their money down.
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