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State of supplements: Key trends driving the $48B industry

Senior Industry Analyst Claire Morton Reynolds presents the latest supplement market data from Nutrition Business Journal.

The U.S. supplement industry brought in an estimated $48 billion in annual sales in 2019, with steady growth of 5.7%. This presentation digs into the high-level industry market sizing, as well as the specific trends driving the industry forward. These include personalization, innovations in delivery formats, immunity and other modern conditions.

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