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Health Claims and Branded Ingredients Play Role in Marketing

Are qualified health claims too vague to be helpful? Heart-health link appears to benefit nut sales; and Solae petitions for a soy-cancer claim.

As part of an initiative to get better nutrition information out to consumers, in December 2003 the FDA said it would allow industry to make qualified health claims for conventional foods. While food trade associations hailed the decision as a victory, some consultants remain skeptical about the marketing value of qualified health claims.

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