Smartphones have changed more than communication. Research shows that consumers don’t value the tangible exchange of cash for goods and services nearly as much as they used to. In fact, 40 percent of your customers likely enter your store with less than $20 in their wallets. About 30 percent of women, many of whom carry a purse, have less than $10. These just-released
How smartphones are changing retail
Cold, hard cash is increasingly a thing of the past. New technologies like smartphones are quickly changing the way shoppers make their purchases.