TMR tops trace mineral, liquid magnesium categories

Trace Minerals Research (TMR), a leading provider of trace mineral based supplements for over 40 years, continues to be the nation’s number-one-selling trace mineral brand in the trace mineral category and the number-one-selling liquid magnesium brand in the liquid magnesium category in the natural products channel, according to research data compiled by SPINS, an information research and consulting company who specializes in the natural products industry in the U.S. market.

The data collected by SPINS shows that from April 2013 to April 2014, TMR increased sales by 18 percent in the trace mineral category and 24 percent in the liquid magnesium category in natural products supermarkets across the United States and maintained its number-one position in both categories. Data also shows that TMR’s liquid products are up 18 percent from the previous year, including its eight flavors of Electrolyte Stamina Power Pak, which are up an average of 86 percent.

“We were excited to review the new SPINS report and see our strong growth in our respective categories over the past year,” said Dave Chambers, national sales manager of TMR. “The report shows that more and more customers trust our products and feel a difference in their health from taking them. It also shows that we continue to be the number-one-selling trace mineral and liquid magnesium brand in America. It’s all very rewarding because it means that we as a company are achieving our mission to help improve people’s lives.”

Additionally, TMR’s flagship product ConcenTrace® Trace Mineral Drops 8 ounce still holds the number one spot in both the trace mineral and liquid magnesium categories and posted a 12 percent growth over the past year. ConcenTrace has held this position since SPINS has reported market research to TMR on its brand’s performance in the trace mineral category. ConcenTrace is a GRAS affirmed, Non-GMO Project Verified, naturally balanced trace mineral complex containing more than 72 naturally occurring ionic trace minerals from the Great Salt Lake that is certified Kosher, Halal and Vegan.

Besides having the number-one trace mineral product, the report also shows that TMR owns eight of the top 10 and 18 of the top 20 best-selling SKUs in the trace mineral category.