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Old methods of using people and wrecking the environment to feed others are no longer acceptable. Commitments to growers and producers make a difference.

4 Slides

New Hope Network's editorial staff, in concert with the NEXT Data & Insights team, have identified the key macro forces driving food trends in the United States. In the 2022 Guidebook we have connected these macro forces and hot trends, as well as the newest exhibitors and fresh brands to help you meet consumers' needs. Learn more about the Guidebook and purchase your copy here.

The days of brands and manufacturers caring most about profits and worrying little about employees are fading away. Consumers want to see brands sharing power and profits with people and communities all along the supply chain.

The macro force of Empowered Communities shapes three trends in natural foods:

  • Employee care—Brands with missions, as most natural brands are, must have employees who support the cause. Brands are supporting employees with higher starting wages, flexible schedules, scholarships and other benefits.

  • Social sourcing—Consumers aren't satisfied with labels mentioning from what country a product was sourced. They want to know who's really doing the planting—as well as the harvesting and the processing.

  • Food access—Emerging brands are ensuring that the people who help make the food aren't starving themselves, while helping those communities access healthy, culturally sensitive foods.

Related:Ensuring consumer trust requires brands to take several extra steps

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