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Food brands respond to consumers' worries about biodiversity, pollution and climate change by engaging with farmers and suppliers directly to effect change.

New Hope Network staff

February 12, 2022

4 Slides

New Hope Network's editorial staff, in concert with the NEXT Data & Insights team, have identified the key macro forces driving food trends in the United States. In the 2022 Guidebook we have connected these macro forces and hot trends, as well as the newest exhibitors and fresh brands to help you meet consumers' needs. Learn more about the Guidebook and purchase your copy here.

No longer can food brands turn a blind eye to the environmental consequences of their supply chains or production processes. Consumers demand more.

While traditional brands look to add organic or regenerative farming practices to their supply chains, innovative food entrepreneurs eliminate the "chain" and deal directly with farmers and ranchers.

Three trends illustrate the macro force of Agricultural Commitments:

  • Organic—Beyond complying with organic certification, brands are working with policymakers to strengthen the standards behind the certification. Others reach out to consumers and even competitors to educate the marketplace about the benefits of organic farming and foods.

  • Regenerative Agriculture—This farming practice helps rebuild, repair and replenish natural resources with a goal of solving climate problems.

  • Ag Improvements—Brands new to the agricultural discussion are making small commitments that build a foundation for adopting a whole-systems approach.

Related:Resurrecting the wisdom of ancient cultures in today's foods

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