Experiential Experimentation brings variety to consumer palatesExperiential Experimentation brings variety to consumer palates
With diversity in the population comes a broad assortment of foods and beverages for consumers. These innovative brands also embrace functional ingredients, plant-based entrees and differentiated flavors.
March 16, 2022
Many consumers crave novelty and new experiences and with communities becoming global, they embrace new experiences. Brands are innovating with texture, unique formats and new-to-the world flavors that amplify staple categories.
These three trends make up the Experiential Experimentation macro force:
Flavor Adventuring—Cutting edge brands are pushing the envelope with exotic flavor infusions from global exploration.
Craft + Artisanal—Brands are responding to growing DIY experimentation among consumers by resurrecting food-crafting of yore, creating products that mirror the art and craftsmanship instrumental to traditional methods.
Texture, Format and Novel Experiences—New formats and cultural fusions bring global experiences to the American palette.
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