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With diversity in the population comes a broad assortment of foods and beverages for consumers. These innovative brands also embrace functional ingredients, plant-based entrees and differentiated flavors.

5 Slides

Many consumers crave novelty and new experiences and with communities becoming global, they embrace new experiences. Brands are innovating with texture, unique formats and new-to-the world flavors that amplify staple categories.

These three trends make up the Experiential Experimentation macro force:

  • Flavor Adventuring—Cutting edge brands are pushing the envelope with exotic flavor infusions from global exploration.

  • Craft + Artisanal—Brands are responding to growing DIY experimentation among consumers by resurrecting food-crafting of yore, creating products that mirror the art and craftsmanship instrumental to traditional methods.

  • Texture, Format and Novel Experiences—New formats and cultural fusions bring global experiences to the American palette.

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